Proven Winners ColorChoice^® is a unique new 

plant introduction system for North America.

Plant breeders, nurserymen, and horticulturists from around the world use ColorChoice to maximize the potential of their new plant discoveries.  The ColorChoice introduction system is designed to help breeders bring new shrubs to market, while maximizing market penetration and financial returns.

If you've discovered or developed a new shrub, ColorChoice has what it takes to successfully launch your new plant. At no cost to you we will file for plant protection in the US, Canada, Europe and Canada. We will build up stock and get your plant to market quickly. We work with 3,000 growers across North America and supply them with liners and/or a license to propagate.  Once your plant is in the hands of growers we make sure that retailers and consumers ask for your plant. We generate demand with extensive marking a promotion and by putting your plant under the number one plant brand - Proven Winners.

If we introduce your plant - All you have to do is cash your annual royalty check. That's right - we do all the work to make your plant a success.

Why Proven Winners ColorChoice is the best choice:

A new plant is only one part of the success equation. 

Success occurs when you bring all the pieces together. 

1.  Providing 100% of the market. 

Our approach is to sublicense a broad network of growers. We don't believe in exclusivity. The whole industry should have access to new plants. This benefits the breeder, the growers, the industry and the plant. When you sublicense propagation rights you get 100% of the market and a bigger royalty check at the end of the year.

2  Promote new plants and to educate the market.

Quick and complete market penetration benefits the breeder. We market our new plants under the the Proven Winners Brand, the number one plant brand in North America. Our approach is to dedicate a percentage of royalties toward marketing and promotion. By promoting your new plant it sells faster and in greater quantities. Our extensive marketing is unmatched in the industry. Check out our promotions page to see then details. The end result is a better year end royalty check.

3  Plant distribution and availability are essential for success.

Unlike new plant firms and brokers that shop your plant around to growers, we provide in house production capabilities, a large preexisting customer base and a network of over 80 licensed growers.

Our broad distribution channels move millions of plants across North America, Europe and Japan. Our approach is to get your plant to market quickly and efficiently.