Proven Winners ColorChoice® is a unique new plant introduction system for North America. The ColorChoice plant introduction system was developed by Spring Meadow Nursery. The nursery was established in 1981 by Dale and Liz Deppe and has grown into the market leader in flowering shrub potted liners (starter plants). As a propagation nursery, at the beginning of the product cycle, Spring Meadow is ideally situated to help breeders get their new plants to market. We have state of the art production facilities to build up stock. We have over 2,500 customers that are looking for new and improved plants and the liners to get them started. We have a network of over 80 licensed growers that are looking for new plants. Most importantly we understand the nursery market and know what it takes to launch a new plant. In January of 2000, we partnered with Proven Winners to market and promote our improved varieties under the number one plant brand in North America.
If we introduce your plant - All you have to do is cash your annual royalty check. That's right - we do all the work to make your plant a success.
So why is Proven Winners ColorChoice is the best choice for breeders? A new plant is only one part of the success equation. Success occurs when you bring all the pieces together. 1. Providing 100% of the market. Our approach is to sublicense a broad network of growers. We don't believe in exclusivity. The whole industry should have access to new plants. This benefits the breeder, the growers, the industry and the plant. When you sublicense propagation rights you get 100% of the market and a bigger royalty check at the end of the year. For those growers that are too small for a license, we offer liners. 2. Promote new plants and to educate the market. Quick and complete market penetration benefits the breeder. We market our new plants under the the Proven Winners Brand, the number one plant brand in North America. Our approach is to dedicate a percentage of royalties toward marketing and promotion. By promoting your new plant it sells faster and in greater quantities. Our extensive marketing is unmatched in the industry. Check out our promotions page to see then details. The end result is a bigger royalty check for our breeder partners. 3 Plant distribution and availability are essential for success. Unlike new plant firms and brokers that shop your plant around to growers, we provide in house production capabilities, a large preexisting customer base and a network of licensed growers. Our broad distribution channels move millions of plants across North America, Europe and Japan. Our approach is to get your plant to market quickly and efficiently. In short: ColorChoice is your best choice! |
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