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About Proven Winners ColorChoice

Proven Winners ColorChoice is an exciting new plant program that helps plant breeders and horticulturists maximize the potential of their new plant.

The program was developed by Spring Meadow Nursery.

All of the pieces to successfully launch your plant.

It combines colorful, easy growing plants with aggressive marketing, creative promotion and a national distribution system.

Simple, but unique concepts

  • Start with superior, colorful, easy growing plants with retail sales appeal

  • Make these plants available to retailers through their preferred nursery vendor (we work with over 80 sublicensed growers)

  • Dedicate a percentage of the built-in royalty money to promote each variety (This drives demand to increase sales and royalties)

  • Creatively promote the plants to generate consumer demand

  • Market the plants under the #1 plant brand - Proven Winners!

 

 

 

Promoted to growers

American Nurseryman, (selected issues)

NMPro magazine (selected issues)

Major Tradeshows: Mid-Am, Cents, Mants, GLTE

Direct mailto growers

The internet  www.SpringMeadowNursery.com

 

  Promoted to Garden Center retailers

 

Garden Center Magazine (every Issue)

Lawn and Garden Retailer (every Issue)

Nursery Retailer (every Issue)

GCP&S magazine (selected issues)

Green Profit Magazine

Major tradeshows: Mid-Am, Cents, Mants, GLTE

SNA, New England Grows

Direct mail to support advertising

The internet www.ColorChoicePlants.com

 

 

Promoted to Gardeners

To maximize the potential of your plant ColorChoice markets to the end consumer under the Proven Winner brand. The Proven Winner brand is supported by over 2.5 million dollars in marketing.

 

National media exposure includes adverting in major consumer gardening magazines:

 Horticulture

 Fine Gardening

 Country Living Gardener

 Garden Gate

 People, Places and Plants

 Gardening How-to

 Canadian Gardener

 Midwest Gardener

 Garden Design

 Organic Gardening

 Chicagoland Gardening

 

 

National Television expose includes: The Weather Channel, and PW sponsorship of P. Allen Smith Gardening Show. 

Our close relationship with (GWA) Garden Writers Association members delivers additional exposure.  We provide them with plants, photography, press releases, and interviews. We even sponsor the wine at the GWA annual banquet and label the bottles with ColorChoice plants. As a result, ColorChoice plants appear in major consumer publications like Garden Design.

ColorChoicePlants.com provides the end consumer with information to make their gardening experience successful. It's filled with useful information, new plant descriptions and it can direct consumers to your store.

ColorChoice press releases generated over 344 newspapers articles with a readership of f over 21.8 million people.

Radio releases have run on 299 radio stations in 49 different states in with a total audience of 6.5 million people.

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 ColorChoice at Spring Meadow Nursery, Inc.

 12601  120th Ave. Grand Haven, MI 49417 USA

Tel: 616-846-4729  Fax: 616-846-0619  Tim@BreedersRights.com