Proven Winners ColorChoice is an exciting new plant program that helps plant breeders and horticulturists maximize the potential of their new plant. The program was developed by Spring Meadow Nursery. All of the pieces to successfully launch your plant. It combines colorful, easy growing plants with aggressive marketing, creative promotion and a national distribution system. 
Simple,
but unique concepts
Start
with superior, colorful, easy growing plants with retail sales appeal
Make
these plants available to retailers through their preferred nursery
vendor
(we
work with over 80 sublicensed growers)
Dedicate
a percentage of the built-in royalty money to promote each variety (This
drives demand to increase sales and royalties)
Creatively promote the plants to generate consumer demand Market the plants under the #1 plant brand - Proven Winners!
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Promoted to growers
American
Nurseryman,
NMPro
magazine Major Tradeshows: Mid-Am, Cents, Mants, GLTE
Direct
mailto growers The internet
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Promoted to Garden Center
retailers
Garden
Center Magazine
Lawn
and Garden Retailer
GCP&S
magazine Green Profit Magazine
Major
tradeshows: Mid-Am, Cents, Mants, GLTE SNA, New England Grows Direct mail to support advertising The internet www.ColorChoicePlants.com
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Promoted to Gardeners
To maximize the potential of your plant ColorChoice markets to the end consumer under the Proven Winner brand. The Proven Winner brand is supported by millions of dollars in marketing.
National media exposure includes adverting in major consumer gardening magazines:
National Television expose includes: The Weather Channel,
and PW sponsorship of P. Allen Smith Gardening Show and Garden Smart on
PBS.
Our close relationship with (GWA) Garden
Writers Association members delivers additional exposure. We
provide them with plants, photography, press releases, and interviews. We
even sponsor the wine at the GWA annual banquet and label the bottles with
ColorChoice plants. As a result, ColorChoice plants appear in major
consumer publications like Garden Design. ColorChoicePlants.com provides the end consumer with information to make their gardening experience successful. It's filled with useful information, new plant descriptions and it can direct consumers to your store.
ColorChoice
press releases generated over 344 newspapers articles with a readership of
over 21.8 million people. Radio releases have run on 299 radio stations in 49 different states in with a total audience of 6.5 million people.
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